ABOUT

Hospitality brought us together but the passion for leading teams to excel at creating unforgettable experiences with a unique understanding of customer’s expectations, unites us. We strive in driving efficiencies and impactful long-term results with environmental and social responsibility in mind. Those became FORTY-ONE NORTH’s pillars -  effective and long-term results.

With a global mindset background and a well - rounded knowledge of the Hospitality and Experience industries, FORTY-ONE NORTH was created out of the desire for sharing our expertise with others, in a meaningful way. We are hospitality veterans who jointly carry over 40 years of a successful career in the Luxury, Lifestyle Boutique and Corporate Event space within the European, North American and Caribbean markets.

FORTY-ONE NORTH is a small boutique consulting and advisory company that carries the knowledge and value of a large global corporation with a cost-effective start-up mindset. We streamline each project’s requirements by bringing to the table everything that you need and nothing that you don’t. We add only the necessary resources for each task, without the overhead. Nonetheless, you will see clearly the value of your investment, reflected in the qualitative work delivered.

Your goals become our goals, and we act as the custodians of your future.


MEET THE TEAM

AMANDA ACHMAD co-founder + ceo

A natural and caring Leader with a keen eye for detail and structure, Amanda’s successful career encompasses Luxury and Lifestyle hospitality operations, including high-level, high-profile corporate events. Her focus, stamina and determination to exceeding goals and expectations in a fast-paced environment were quickly identified, leading to her fast-tracked career progression all the way up to senior leadership roles in a large global financial corporation. Her business acumen and insightful perspective on creating effective, meaningful, and foundational customer experiences were instrumental to the creation of FORTY-ONE NORTH’s set of expertise, in particular in the Experience Design arena.

Amanda’s entrepreneurial spirit and initiative made clear that her professional path would rapidly move her to the driver seat as the CEO and Co-Founder of FORTY-ONE NORTH LLC, a Business Development and Advisory company. Amanda’s success in the experience economy were at the base of making FORTY-ONE NORTH a valuable Founding Member of the WXO (World Experience Organization). Her leadership spirit started, in fact, early in her career when, 15 years ago, Amanda led another passionate initiative as a Co-Founding member of Saung Budaya, an Indonesian dance company, based in New York, having been internationally recognized as a reference in the arts and culture arenas. Her global mindset and appreciation for cultural diversity are at the base of all her successful initiatives.

Amanda graduated in Hospitality Management and has several other professional certifications in Customer Experience. Throughout her career she has received several accolades which were provided as a true recognition of her commitment and passion for service excellence. She enjoys traveling and staying connected to her family’s traditional roots through dance, music and of course food. Amanda’s goal is to use her natural skillset to build a new type of business – one with a meaningful impact and in a socially and environmentally responsible way.


PEDRO DIAS co-founder + president

A seasoned Luxury and Lifestyle hospitality professional with a natural strategic mindset, Pedro brings over 35 years of leading hospitality operations and delivering stellar results with global brands and corporations. Pedro began his Leadership career in Europe, having overseen complex business models that became industry references which, with the recognition of his success, took his career journey through some of the most distinguished brands and destinations of the world.

With a BS in Hospitality Management coupled with various other certifications such as, Six Sigma (Green Belt) and Strategic Hospitality Management, Pedro led openings, renovations, rebranding and repositioning of hotels, development of multiple Kaizen projects and best practices, as well as many other initiatives designed to improve product, brand, and customer experiences as well as to increase operational efficiencies and profitability.

After a successful career in Hospitality, Pedro co-founded FORTY-ONE NORTH, a boutique consulting and advisory company, providing hospitality expertise and support in the areas of business strategy and development, customer experience design, operational optimization, and with sustainability best practices. Pedro is a Founding Member of the WXO (World Experience Organization), the IHI (International Hospitality Institute) and member of several other organizations, including the New York University Mentoring Program at NYU School of Professional Services.

With a natural global mindset, Pedro’s upbringing in Europe fostered his multi-linguistic versatility in various languages such as Portuguese (his native language), English, Spanish, French, German, and Italian. He is an ocean life advocate and a certified sailor looking to expand further his sailing skills and one day sail around the world on a catamaran. He enjoys exploring new destinations, spending time with his family and friends where, in most occasions, he loves to cook and share some of his family’s culinary recipes.